Starbucks Reserve Cocktail Branding
Bar Mixato
Starbucks Reserve stores and Princi stores have opened a new bar, offering unique twists on classic cocktails to new ways of infusing coffee and tea into mixology. Bar Mixato is pared-down, yet undeniably stylish. It’s artful, yet unpretentious. Lively, yet relaxed. It’s the personification of Starbucks coffee hospitality, translated into the world of aperitivo.
Team: Ben Nelson (CD), Marisa Crane (ACD), Megan Oost (Writer)
Role: Branding and Menu Design
Wordmark: Ensuring Bar MIxato mark did not compete with the Starbucks Reserve and Princi brand was pivotal as the bar would sit inside of those stores.
Branding Type System
