Starbucks Holiday 2019
Merry Coffee.
The sight of Starbucks red cups announces the season’s arrival, and coffeehouses turned holiday red invite people inside to feel the warmth of community. The tastes and aromas of our seasonal favorites tap into emotions and nostalgic memories. Every interaction brings holiday to life—elevating what customers love about Starbucks. This year, we lead with coffee—the hit of joy that ignites the season. We embrace the role our beverages play during the holidays—the excitement that surrounds the reveal of our red cups, the anticipation leading up to your first sip of peppermint mocha. And we celebrate our brand with an amplified, electrified version of our creative expression. It’s fun, festive and uniquely Starbucks.
Holiday Team: Ben Nelson, Kristy Cameron, Jesse Ledoux, Charis Choi, Bridget Gahagan, Nina Painter, Mary Stratton, Tiffany Hsu, Maria Mcnamara, Jordan Kay, Randy Walker, Lauren Cartmell
Role: Print and Papergoods design. Concept —> Execution
2019 Holiday Trend board
For 2019 our big idea starts with two simple words
Your mini moment of pure, unadulterated holiday joy.
Typography:
We’re playing around with dancing type the feels optimistic, alive and dynamic—almost like you’re hearing a Christmas carol in your head.
Holiday Pattern Play
Polka Dot
Candy Cane Stripe
Merry Coffee Dance
Merry Coffee Stripe
Additional Paper goods
